The Fast People Always Win the Good SWAG! Are you tired of watching the same fast riders win everything at the races? Well, the P2P has the answer: the “I’M SOMEBODY” Award!
The promotion is Inspired by the character from (movie) The Jerk, Navin R. Johnson, who was elated to see his name in the phone book finally and declared, “I’m somebody.” We’ve noticed that you typically see the same “fast” folks winning everything at events because…they are fast! This program is designed for those who typically finish out of the top 10! We will draw a number between 40 and 300 (our average number of finishers), which will represent finishing places on Saturday. Let’s say the number drawn is 191, and you are the 191st person to cross the finish line… you win! We’ve given away Dirt Jumpers, CX Bikes, and Carbon Wheelsets.
Due to the ever-changing standings as we suss through DQ’s and get to a final “official” results list (sometimes not until late the following week after the P2P), the “I’m Somebody” award is given to the person who wheels across the finish line as the XXth racer (whatever number is drawn on Friday night). We are well aware of the fact that the racer associated with the number will change during the week following the event. Still, our approach gives us the random finisher selection to award the bike and adequately expose our sponsor during the event (we want to announce the winner on Saturday). The only way the winner would change from the finisher position on Saturday would be if they were Disqualified from the race for some reason.